Fresh Flour Tortillas. Rooted in Tradition. Made for Today.

First Bake started the way most real things do — out of frustration and a refusal to settle. I'm Joe. By trade I'm an aircraft structural engineer. I fix things that can't fail. I apply that same standard to everything I build — including what I put on your table. I got tired of store tortillas loaded with ingredients nobody can pronounce, made by companies that don't care who eats them. So I went back to basics. Four ingredients: organic unbleached flour, regeneratively raised Florida lard, water, and salt. That's it. The way it was always supposed to be. Every tortilla that leaves the kitchen is consistent, clean, and made with the same precision I bring to my engineering work. Not because it's a trend. Because it's the right way to do it. Your body is the only machine you can't replace. I take that seriously. I hope you do too.